Formula details reflect your selected option. Refer to the product packaging for the complete, current ingredient list.
Your mood. Your shade. Your moment.
Make color part of your daily ritual with PURE Velvet Color Liquid Lipstick. This creamy, high-coverage lip stain sets to a lightweight, long-wearing finish, with a spectrum of shades to express your own idea of beauty.
Why you’ll reach for it
High-coverage color with a matte-to-satin finish.
A creamy liquid texture that feels light once it sets.
Vitamin E and avocado, jojoba, grape seed and sweet almond oils.
Vegan and cruelty-free. Made in Canada.
Make it yours
Choose your shade above. Apply to bare or lined lips, starting in the center and smoothing toward the corners. Allow a moment for the color to set.
Beauty Without Compromise.
Founded by Mia Fitzpatrick, PURE brings thoughtful choice and everyday luxury to your beauty routine.
